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Email Marketing

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Email Marketing 101

broadcasting emails

Why is email marketing important? It is a proven fact that keeping in touch with your client base increases company growth. What is email marketing? In a nutshell, the idea is to broadcast content to a lot of people. Hopefully they read your well crafted email, get excited, take action, and you reach your goals.

How do you get the contacts and how do you create attractive emails? How do you know if they read your email? Can they easily opt out of receiving emails? Will you be penalized for sending email spam? Spam is illegal and can lead to all kinds of legal and technical issues. No one wants to be classified as a "spammer". Sounds overwhelming? Read on and you will find some easy solutions that millions of companies utilize.

What Can Well Crafted Email Do?

  • Introduce New Product / Service
  • Give Special Offers Or Rewards
  • Capture Payments With A Button Click
  • Have A Call To Action
  • Increase Lead Flow
  • Announce Events
  • Increase Brand Awareness
  • Create Repeat Purchases
  • Ask For Referrals
  • Schedule Appointments

Why Do I need it?

Millions of companies have found that email marketing is extremely important in retaining and growing client base. Now that companies are aware of how important accepting on-line payments are, they have included ways to capture revenues in the email campaigns.

On a small scale - Years ago, while developing a website for a Skin Care firm, we recommended email marketing to increase their client base. The company began utilizing Constant Contact. Once per week they would craft an email, with the help of the email company's software, and send them to clients that had signed up. They obtained a measurable 20% business growth that was directly attributed to email campaigns.

Email marketing is one of the least costly ways of advertising with the biggest ROI. For small business, many plans start under $20 per month. Plan costs are based upon how many contacts you have and how many emails you send per month. The monthly fee is a little higher if you need assistance using the service. That assistance can save you a lot of time, especially if you are just starting to use email marketing.

Email Marketing Solution

There are a few Email Companies that can help you handle email marketing, productively. They make sure you avoid being classified as a spammer. They have ways of building your email address list. Many of them allow you to import your existing email contacts, if you have them. All have forms or pop-ups you can place on your website. This involves adding some code (that they give you) to your site. You may have to get your Web Designer involve (unless you write code) to add the code, and some email marketing firms can do that for you. These email marketing companies help you craft an attractive email template in minutes. Many have ready made templates that you can jump right into and begin typing. It is amazing how many feature are available to grow your list and expand your horizons.
Does Email Marketing work? It sure can!

Email Marketing Companies:

broadcasting emails


We recommend Constant Contact among all the email marketing companies out there. Why? Because they have stepped up to the plate by offering one-on-one customer service. If you need help with any aspect of email marketing, you can call your Constant Contact Representative for help. They also offer a free trial so that you can see how amazing their system works. Clients that we work with are happy utilizing the services they offer. They are not the lowest price in the industry, but they do offer one on one service getting on board, using their services, and leading you through the whole process of email marketing.

Some Powerful Features

  • See who opened your email
  • See how many times they opened your email
  • See who clicked on what link and how many times they clicked
  • Run email campaigns
  • Write and save content now, to send in the future on an automated schedule
  • Sign up new contacts
  • Have multiple contact lists and multiple campaigns
  • Allow contacts to opt out
  • Take payments or add call to action features
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(Constant Contact's website)

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